BitDelta Wallet - Crypto Exchange Redesign

BitDelta Wallet - Crypto Exchange Redesign

BitDelta Wallet - Crypto Exchange Redesign

Web3, Blockchain, Mobile Application

BitDelta wallet prioritizes the safety of assets. It's leverage cutting-edge security measures to ensure crypto stays protected. Buy, sell, and trade crypto with ease. The intuitive interface makes navigating the market a smooth experience.

Overview

Overview

Overview

BitDelta Wallet feature is designed to revolutionize your cryptocurrency experience, offering an intuitive and user-friendly platform for all your digital asset needs. It bridge the gap between complex exchanges and everyday usability, catering to both seasoned veterans and crypto curious newcomers. The wallet empowers to take control of financial future with ease, saving time and simplifying decision-making.


It's built to be simple, secure, and fast, so you can focus on what matters without getting lost in complicated features. Whether you're new to crypto or have been using it for years, BitDelta Wallet is designed to fit your needs.

Role

Role

Role

  • Role - Senior Product Designer

  • Skills - UX Strategy, UX Research, User Flows, Wireframing, Interaction Design, Visual Design, Rapid Prototyping

  • DISCOVERY

  • DISCOVERY

Part 1

Problem Space

Problem Space

Problem Space

Stakeholders have pointed out that the current wallet for BitDelta app is facing challenges that are hindering user engagement and overall experience.


  • Wallets tend to show too much information: spot, margin, futures, earn, funding, etc., which creates clutter and cognitive overload.

  • Users are unable to quickly see their total balance across wallets, PnL, asset allocation, or performance trends.

  • With too many entry points (Deposit, Withdraw, Convert, Transfer, Earn, Trade) it's not clear where to go next.

  • A desktop first mindset resulted in overwhelming lists and non-mobile optimized layouts.

  • DISCOVERY

Part 2

Key Insights From Potential Users

Key Insights From Potential Users

Key Insights From Potential Users

After conducting tests and engaging with users about the BitDelta crypto exchange wallet section, we have identified several key areas for improvement.


  • Many users are confused about the difference between Spot, Funding, Earn, Margin, and Futures wallets.

  • Users want to see their total portfolio balance and performance at a glance.

  • Key actions like "Convert", "Earn", or "Transfer" are buried or hard to find.

  • Beginners feel overwhelmed and are hesitant to explore the wallet features.

Part 3

Core Features

Core Features

Core Features

Part 4

Problem Statement

Problem Statement

Problem Statement

The current wallet experience is failing to attract new users. Complex interfaces, hidden costs, and advanced features alienate beginners, hindering mainstream adoption. This redesign project aims to create a user-friendly, transparent, and secure wallet section. By simplifying navigation, clarifying fees, and prioritizing basic functionalities, we will empower new users and build trust in the platform.

Part 5

Goal

Goal

Goal

To improve usability, clarity, and engagement in the wallet section of the BitDelta app through decreased cognitive load, better feature discovery, increased user confidence particularly that of novices and with increased facilitator, speed, and flexibility to advanced users.

  • DEFINE

Part 1

Proto-Persona

Part 2

Empathy Map

Empathy Map

Empathy Map

  • DEVELOP

Part 1

User Flow

User Flow

User Flow

Part 2

Information Architecture (IA)

Information Architecture (IA)

Information Architecture (IA)

Part 3

Wireframes

Wireframes

Wireframes

  • DELIVER

Part 1

Designing a simple and manageable experience

Designing a simple and manageable experience

Designing a simple and manageable experience

I designed the main flow with first-time users in mind, introducing them to the key features while having it feel simple and manageable. Adhering closely to a set of product constraints helped me set a focused approach:

I designed the main flow with first-time users in mind, introducing them to the key features while having it feel simple and manageable. Adhering closely to a set of product constraints helped me set a focused approach:

I designed the main flow with first-time users in mind, introducing them to the key features while having it feel simple and manageable. Adhering closely to a set of product constraints helped me set a focused approach:

Part 2

Usability Testing

Usability Testing

Usability Testing

I conducted a user test with five people to assess the usability of my prototype. Participants, ranging in age from 17 to 50, were asked to use the prototype to complete tasks and navigate its different sections


The updated cryptocurrency wallet app garnered mostly good response, with users praising the better interface and experience. However, there are other areas that may be improved, including navigation and language uniformity. Implementing the proposed adjustments may improve the user experience, particularly for beginners.

Next Steps


  • Update the app's navigation to make key functions more accessible.

  • Standardize throughout the program.

  • Increase the visibility of your buy crypto section.

  • After implementing modifications, conduct follow up usability testing to validate the improvements.

Fowzan Razak

5:17:29 AM

Fowzan Razak

5:17:29 AM

Fowzan Razak

Fowzan Razak