Grovo - Grocery Delivery

Grovo - Grocery Delivery

Grovo - Grocery Delivery

E-Commerce, Mobile Application

Grovo is a online supermarket app designed to enhance the shopping experience for customers. In the rapidly evolving landscape of retail and technology, Grovo aims to leverage digital advancements to provide users with a convenient, efficient, and enjoyable way to shop for groceries.

Name

Overview

Overview

Overview

Grovo app is to simplify the grocery shopping process for users, offering them a user friendly experience. It seeks to pass over the gap between traditional in-store shopping and online convenience, catering to the diverse needs of modern consumers. Grovo aims to save users time, their decision-making, and foster a more engaging relationship between customers and their preferred supermarkets.

Role

Role

Role

  • Role - Product Designer

  • Skills - UX Strategy, UX Research, User Flows, Wireframing, Interaction Design, Visual Design, Rapid Prototyping

Name
  • DISCOVERY

  • DISCOVERY

  • DISCOVERY

Part 1

Problem Space

Problem Space

Problem Space

After talking to the stakeholders I understood the business problem that I want to tackle. here are the stakeholders paint points,


  • People are using the app less, and want to figure out why to keep them interested.

  • Some users find the app a bit confusing, so we're looking to make it easier to use. There are technical issues like the app being slow or crashing sometimes.

  • Managing our inventory and supply chain efficiently is another goal to make sure always have what customers need.

  • The app's suggestions based on what users like could be better, and aiming to make them more customized.

  • Security for mobile payments is a big concern too. Lastly, want better tools to understand what users like and what's trending in the market.

Part 2

Value Propostions

Value Propostions

Value Propostions

Name

Part 3

Key Insights From Potential Users through interview & Survey

Key Insights From Potential Users through interview & Survey

Key Insights From Potential Users through interview & Survey

I Interviewed several individuals aged 18-55.The number of participants was 10.


I conduct street interviews, as well as context and experts interviews. Most of our street interviews turned up to have nearly the same problems. Some individuals said that they hide their pain and emotions when it occurs.

58%

58%

58%

of individuals had difficulties with
finding appropriate fruits and goods for their homes.

of individuals had difficulties with
finding appropriate fruits and goods for their homes.

of individuals had difficulties with
finding appropriate fruits and goods for their homes.

42%

42%

42%

of all respondents prefer shopping physically.

of all respondents prefer shopping physically.

of all respondents prefer shopping physically.

  • Confusion about costs to buy the goods.

  • Going to a supermarket without knowing beforehand what they have available.

  • Individuals often couldn't track their orders.

  • Difficulty in making decisions due to lack of information.

  • Time constraints and navigating crowded stores are common challenges.

  • Need of loyalty programs, appreciating discounts and exclusive offers.

  • Not showing the detailed product information, including nutritional facts

Part 4

Problem Statement

Problem Statement

Problem Statement

Supermarkets often fail to provide a seamless and informative shopping experience for their customers. This results in frustration and wasted time. Shoppers struggle to plan their trips due to a lack of knowledge about product availability, leading to impulse purchases and difficulty sticking to budgets. Furthermore, the absence of detailed product information, including nutritional facts, makes it hard for customers to make informed decisions. Additionally, limited access to order tracking and loyalty program details reduces user engagement and satisfaction. Finally, navigating crowded stores with inefficient layouts can be a stressful and time-consuming experience. By focusing on information design, implementing features that enhance transparency, and optimizing the overall layout, supermarkets can create a more efficient, informative, and enjoyable shopping experience for their customers.

Supermarkets often fail to provide a and informative shopping experience for their customers. This results in frustration and wasted time. Shoppers struggle to plan their trips due to a lack of knowledge about product availability, leading to impulse purchases and difficulty sticking to budgets. Furthermore, the absence of detailed product information, including nutritional facts, makes it hard for customers to make informed decisions. Additionally, limited access to order tracking and loyalty program details reduces user engagement and satisfaction. Finally, navigating crowded stores with inefficient layouts can be a stressful and time-consuming experience. By focusing on information design, implementing features that enhance transparency, and optimizing the overall layout, supermarkets can create a more efficient, informative, and enjoyable shopping experience for their customers.

  • DEFINE

  • DEFINE

  • DEFINE

Part 1

Persona

Persona

Persona

Part 2

Point of View - POV

Point of View - POV

Point of View - POV

Name
  • DEVELOP

  • DEVELOP

  • DEVELOP

Part 1

Wireframes

Wireframes

Wireframes

Part 2

Style Guide

Style Guide

Style Guide

  • Visual Design

  • Visual Design

  • Visual Design

Fowzan Razak

5:17:29 AM

Fowzan Razak

5:17:29 AM

Fowzan Razak

Fowzan Razak