EdTech, SaaS, Web Application
SparkUp is in the business of ‘Reimaging Humanity’ by enabling companies and individuals to reach their highest potential. SparkUp is a SaaS-based learning and development solution provides individuals and companies access to a wide range of experts and tools.
SparkUp learning product wants to create an online presence to learning platform with an easy to use Web Application, consistent branding and an interface with amazing user experience. The solution will help convey the product purpose, values, culture, create opportunities for the learning experiences and showcase their work.
Role - Product Designer
Skills - UX Strategy, UX Research, User Flows, Wireframing, Interaction Design, Visual Design, Rapid Prototyping
Part 1
I've been talking to stakeholders to gain a deeper understanding of priorities and expectations related Sparkup. I believe insights of stakeholders are crucial to ensuring the success of this project.
Stakeholder worries on
Platform usability as a major concern, as make sure a smooth experience for both coaches and mentees are crucial.
Mentee engagement and satisfaction as top priorities, as high dropout rates can negatively impact the platform's success.
Additionally, Attracting and retaining qualified coaches, as the platform's reputation hinges on the quality of coaching provided.
Finally, data security and privacy, as both coaches and mentees make over the platform with sensitive information.
Part 2
Most of the current 1:1 coaching platforms has low retention due to issues. It is not an anomaly in the online coaching space.
The coach search function might be hindering user ability to find the right fit, potentially leading to mentee drop-off.
The goal setting process could be streamlined to improve user experience and mentee motivation.
Scheduling inefficiencies are creating frustration for both coaches and mentees.
The initial session might be a critical touchpoint for client retention, investigate ways to boost engagement.
While user satisfaction with coaching sessions remains high, platform improvements could further enhance the overall experience.
Part 3
To find out current both type of users shared similar concerns about their coaching and getting coached using online platforms, I created a list of questions for interview and survey to get better understand their relationship with platform, coach and mentee. I narrowed it down to some broad questions that I thought would give me the most insight into the problem space.
Key Insights From Potential Users through interview & Survey
Mentees want better matching with coaches based on more than just expertise, while mentees are concerned about the privacy of their information and want clear pricing. Everyone values easy and effective communication tools, and there's a call for a platform that supports different learning styles. Administrators are navigating regulatory challenges and need adaptable solutions.
Raveena George
Leadership Coach - 32
Managing a growing team and ensuring our campaigns meet mentee success metrics. My goal is to enhance leadership skills and refine our strategies for better results.
Naresh Kumar
Software Engineer - 23
I perceive coaching as a valuable investment in my career. A reasonable pricing model for me would be a monthly subscription with the option to adjust based on my evolving coaching needs.
Saimah Taimoor
Home Maker - 38
I'm aware of coaching platforms but haven't used any. I've heard of platforms like Udemy but haven't explored them in detail.
Part 4
The challenge is to effectively manage a growing team and ensure campaign success while aiming to improve leadership skills and refine strategies for better results. The mentee is interested in coaching and prefers a monthly subscription pricing model with flexibility. They also favor video calls for coaching sessions and want an integrated messaging system for quick queries and updates. Although aware of coaching platforms like Udemy, the mentee hasn't explored them in detail, indicating a potential gap in knowledge about available platforms.
Part 5
Part 1
Part 2
Part 3
HMW help them achieve their own definition of 1:1 Coaching?
HMW help coaches work towards their goals?
HMW help mentees work towards their goals?
Part 4
Part 1
Part 2
Part 1
I tested with 7 users through high fidelity working prototype on seven users to validate my idea going to the testing through Maze. I was able to witness an interaction with the finished product that most closely matches a real-life interaction by testing the design at this point.
Participants reported high engagement levels during coaching sessions facilitated through video calls. They found this feature to be convenient to the learning experience.
The integrated messaging system was widely praised for its efficiency. Users appreciated being able to ask quick questions and receive instant updates, which streamlined the coaching process and saved time.
Participants who were new to coaching platforms found the interface to be user friendly and easy to navigate. The simplicity of the design allowed them to focus on their learning goals without feeling overwhelmed by unnecessary features.
The monthly subscription pricing model with flexibility received positive feedback from users. They appreciated the freedom it provided to manage their budget effectively while still having access to valuable coaching resources, indicating a perception of good value for their investment.
I was enjoying to see how people performed and to see the results. It was an 84% success rate.
Signing off!
As I look back at my design process, I’ve had some key takeaways while working on this exercise:
Data drives UX: Using data from user research to prioritize needs and identify pain points makes the process of visual design a whole lot simplified.
Research v/s Design: It’s extremely important to strike a balance between research and actual visual design. Both are equally important when you’re designing for a user.
Never assume: It’s essential to valid assumptions. The problems you think users might have are not always what they truly experience.
